Eat See Hear Icon Illustration
Eat See Hear is LA's Premier Outdoor Movie, Food Truck & Live Music Event Series, with the largest inflatable movie screen on the west coast.
Each year they screen 20 movies, one each week.
To drum up excitement they have a contest that lets movie buffs guess the lineup by identifying the correct movie titles via illustrated icons.
Each icon was designed to give just the right amount of information about the movie away to keep the guessing engaging. The fan that guesses all 20 movies correctly from the icons won free admission to every screening.
Social Media Teaser
We used the element of suspense to build excitement up for the contest on social media.
We sliced the first icon into nine sections and
posted one everyday. At the end of 9 days the audience was able to put the pieces together
and see the icon as a whole.