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Eat See Hear Icon Illustration

Eat See Hear is LA's Premier Outdoor Movie, Food Truck & Live Music Event Series, with the largest inflatable movie screen on the west coast. 

Each year they screen 20 movies, one each week.

To drum up excitement they have a contest that lets movie buffs guess the lineup by identifying the correct movie titles via illustrated icons. 

Each icon was designed to give just the right amount of information about the movie away to keep the guessing engaging. The fan that guesses all 20 movies correctly from the icons won free admission to every screening.

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ESH_Sweep_AlmostFamous_blue.png
ESH_Sweep_Jaws_blue.png
ESH_Sweep_DumbandDumber_red.png
ESH_Sweep_BreakfastClub.png
ESH_Sweep_TradingPlaces_green.png
ESH_Sweep_Goonies.png
ESH_Sweep_LALALand_blue.png
ESH_Sweep_Gremlins.png
ESH_Sweep_Clueless.png
ESH_Sweep_BadBoys_green.png
ESH_Sweep_PrincessBride.png
ESH_Sweep_Rocky.png
ESH_Sweep_KarateKid.png
ESH_Sweep_Vertigo_GREEN.png
ESH_Sweep_TopGun_green.png
ESH_Sweep_Scream_blue.png
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Social Media Teaser

We used the element of suspense to build excitement up for the contest on social media.

We sliced the first icon into nine sections and

posted one everyday. At the end of 9 days the audience was able to put the pieces together

and see the icon as a whole.